Last Updated and Effective: February 18, 2021
TABLE OF CONTENTS
1. Collection of Information
2. Information You Provide To Sunset
3. Information SCA Collects Automatically
4. Cookies and Other Tracking Technologies.
5. Information SCA Receives From Third Parties
Social Media Applications
1. Uses of the Personal Information SCA Collects
2. When and With Whom SCA May Share Information Collected
3. Links To and SCA Content On Other Websites
4. Notice to California Residents
6. Consent to Processing
Collection of Information
Information You Provide To SCA
In General. While SCA does not generally require that you provide us with personally identifiable information in order to visit and use the Sunset Websites, please note that in order to participate in some activities, such as sweepstakes, contests and other promotions (collectively, “Promotions”) and chat rooms or bulletin boards, we may ask you to provide information that could reasonably be used to contact you or to identify you personally (such as first and last name, e-mail address, mailing address and telephone number) ("Personal Information"). We may also ask you to provide other information about yourself, such as demographic information (such as gender, geographic region, age, etc.) or certain information about your preferences and interests. If you choose not to provide such Personal Information or other information to us, you may not be able to participate in certain activities we offer. If we combine demographic or other information we collect about you with Personal Information about you, we will treat the combined information as Personal Information.
Individuals Under 13. The SCA Websites are open to all individuals, though some Promotions may have age restrictions.
We do not knowingly collect or permit the collection, storage or use of any Personal Information from anyone under 13. If you are a parent or guardian who knows or has discovered that your child under the age of 13 has submitted his or her Personal Information or other information without your consent, permission or authorization, upon request, we will promptly: (a) provide direct notice to you indicating what, if any, Personal Information of your child has been collected and how it has been used and/or disclosed; (b) remove your child’s Personal Information or other information from our database, cease the use of such information and direct any other party with access to such information to do the same; and (c) by notice to you, confirm compliance with the foregoing.
For Promotions. We may offer opportunities to enter into Promotions that we offer, on our own or jointly with a third party. Such Promotions may require registration and the disclosure of both Personal Information and non-Personal Information. In the event that a Promotion is offered jointly with a third party, as a result of your participation in such Promotion, your Personal Information and non-Personal Information may be shared with such third party, which sharing we will disclose to you at the time you provide your information. By entering a Promotion, you are agreeing to the official rules that govern that Promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor and/or other third parties connected to the Promotion to use your name, voice and/or likeness in advertising and marketing materials. Therefore, always carefully read the rules of the Promotion before entering.
Information SCA Collects Automatically
In addition to any Personal Information or other information that you choose to provide to us via the Sunset Websites, whenever you visit or interact with the Sunset Websites, Sunset automatically collects certain information such as your IP address and/or another unique identifier ("Device Identifier") for the computer, mobile device, technology or other device ("Device") you use to access the Sunset Websites and any referring website. (A Device Identifier is a number that is automatically assigned to your Device when you access a website or its servers. Our computers identify your Device by its Device Identifier.) Some mobile service providers may also provide us or our third-party service providers with information regarding the physical location of the Device used to access the Websites.
In addition, Sunset, as well as certain third-party analytics and other service providers, may use a variety of technologies that automatically or passively collect information about how you use the Sunset Websites ("Usage Information"). Usage Information may include, in part, browser type, operating system, the page served, the time at which a page was accessed and/or the time spent on a page, and the preceding pages views. Usage Information is generally non-identifying, but if Sunset associates it with you as a specific and identifiable person, we will treat it as Personal Information.
Cookies and Other Tracking Technologies.
The technologies used on the Sunset Websites to collect Usage Information, including Device Identifiers, may include:
Cookies. "Cookies" (which may be html files, Flash files or other technology) are small text files that help store user preferences and activity. A Cookie is placed on a Device when it is used to visit the Sunset Websites or otherwise access our online offerings. Cookies may be used for many purposes, such as remembering you and your preferences, tracking your visits to our web pages and customizing your Sunset Website experience. If you choose to disable cookies on your Device, some features of our Websites or our online offerings may not function properly.
Web Beacons. “Web beacons” (also known as image tags, pixel tags, GIFS or web bugs) are small pieces of code used to collect advertising data, such as counting page views, promotion views or advertising responses. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the SCA Websites, to monitor how users navigate the Sunset Websites, to count how many sent e-mails were actually opened or to determine whether content sent was actually viewed.
Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Sunset Websites, such as the links you click on. The code is temporarily downloaded onto your Device from our server or a third party service provider, is active only while you are connected to the Websites, and is deactivated or deleted thereafter.
Information SCA Receives From Third Parties
Social Media Applications
Functionality on the Sunset Websites may permit interactions between such SCA Websites and a third-party website, such as enabling you to “like” a product or “share” content to third-party websites. If you choose to “like” or “share” content or to otherwise post information from or via the Sunset Websites to a third-party website, feature or application, that information may become public and the third-party web site may have access to information about you and your use of the Sunset Websites.
You may also choose to participate in a third party application or feature (such as one of our Facebook applications or a similar application or feature on a third-party website) through which you allow us to collect and share (or the third party to share) information about you, including Personal Information. The third party may allow you to remove the application or feature, in which case we will no longer collect information about you through the application or feature, but we may retain the information previously collected. In addition, we may receive information about you if other users of a third-party website give us access to their profiles and you are one of their “connections,” or if information about you is otherwise accessible through your “connections” web page, profile page, or similar page on a social networking or other third-party website or interactive service.
Uses of the Personal Information Sunset Collects
SCA will use the information it collects, including your Personal Information:
to tailor your experience on the SCA's Websites;
to determine which products and services we offer may be of interest to you;
to provide you with information about Promotions or other offerings that may be of interest to you;
to provide you with support and answer questions or other requests; and
for other purposes disclosed to you at the time you provide the Personal Information.
We may also use the information we collect to improve the Sunset Websites and our products and services, for internal business purposes, and to contact you with regard to your use of the Sunset Websites and, in our discretion, changes to any of our policies.
When and With Whom SCA May Share Information Collected
Non-Personal Information. We may share non-Personal Information, such as aggregate user statistics, demographic information, and Usage Information with third parties for a variety of purposes, including tailoring promotions, advertising and communications we present to you.
Personal Information. We may also share your Personal Information, as specifically disclosed at the time you provide your Personal Information and in the following circumstances:
To Affiliates, Other SCA Entertainment & Media Companies and Third-Parties.
To Third-Party Service Providers Providing Services On Sunset’s Behalf. We may from time to time employ third parties to perform functions on our behalf, and thus, we may also share your Personal Information with third party service providers that assist us with providing content, fulfilling your requests, improving our products, content, services or advertising, or otherwise performing services for Sunset. As one example, if you access content or services that are published, developed or supported by an Affiliate or third party, your Personal Information may be shared with that Affiliate or third party for purposes related to that content or those services, including service administration and/or development. Additionally, we may share your information in order to host or operate the Sunset Websites, for data analysis purposes, and for the administration of Promotions, such as in connection with winner selection and prize fulfillment.
The provisions above apply to our sharing of Personal Information with Affiliates and third-party service providers.
We may share your Personal Information with other entities affiliated with us for internal reasons, primarily for business and operational purposes including any corporate reorganization, restructuring or other corporate change. In addition, Sunset or any of its assets, including the Sunset Websites, may be sold, or other transactions may occur in which your Personal Information is one of the key business assets in the transaction. In such a case, your Personal Information may be one of the business assets we transfer. Hence, Sunset reserves the right to disclose and transfer user information, including Personal Information, in connection with any activity and/or transaction described above.
Legal Protections and Law Enforcement. We may transfer and disclose information, including your Personal Information, Usage Information and Device Identifier (including IP address), to third parties: (i) to comply with legal obligations; (ii) when we believe in good faith that the law requires it; (iii) at the request of governmental authorities conducting an investigation; (iv) to verify or enforce our Terms & Conditions or other applicable policies; (v) to respond to an emergency; or (vi) to otherwise protect the rights, property, safety or security of third parties, visitors to the Sunset Websites or the public. We may also use Device Identifiers to identify users, and may do so in cooperation with copyright owners, Internet service providers, wireless service providers or law enforcement agencies, in our discretion. Such disclosures may be carried out without notice to you.
Links To and Sunset Content On Other Websites
The Sunset Websites may contain links to other websites that are operated and controlled by third parties that we do not control. This includes links of advertisers, sponsors and partners that may use our logo(s) as part of a co-branding agreement. In addition, Sunset content or widgets may be included on web pages and websites that are not associated with us and over which we have no control. These other websites may send their own cookies to your Device, and they may independently collect data or solicit Personal Information. A link from any Sunset Website to any other website does not mean that Sunset approves of, endorses, or recommends that website. Sunset provides such links for your convenience and is not responsible for the content of any website linked to or from any Sunset Website. Moreover, Sunset is not responsible for the privacy practices of any third party, and it disclaims all warranties, express or implied, as to the accuracy, legality, reliability, or validity of any content on any other website.
Notice to California Residents
Your California Privacy Rights: If you are a California resident, you have the right to receive: (a) information identifying any third party(ies) to whom Sunset may have disclosed, within the preceding calendar year, your personal information for that third party’s direct marketing purposes; and (b) a description of the categories of personal information disclosed. To obtain such information free of charge, please write to us at Sunset Corporation of America, Attn: Legal Department, or submit your request to Administration@Sunset-USA.com or by using the form here. SCA will respond to these requests within thirty (30) days. Requests that come to Sunset by other means may result in a delayed response.
California Online Privacy Protection Act Notice: Some web browsers incorporate a “Do Not Track” feature that signals to websites that you visit that you do not want to have your online activity tracked. How browsers communicate the Do Not Track signal is not yet uniform. For this reason, our Websites do not currently interpret, respond to or alter their practices when they receive Do Not Track signals. Please note that third parties may collect personal information about your online activities over time and across different websites when you visit our website or other online websites and services. To find out more about "Do Not Track," you may wish to visit http://www.allaboutdnt.com.
Sunset uses commercially reasonable safeguards to help protect and secure your Personal Information, and we use reasonable efforts to obtain the agreement of our Affiliates and third-party service providers to take steps to protect the confidentiality, security, and integrity of Personal Information we share with them. However, no electronic data transmission or storage of information can be guaranteed to be 100% private and secure. Please be careful to avoid ‘phishing’ scams, where someone may send you an e-mail that looks like it is from Sunset asking for your Personal Information. Sunset will never request your Personal Information through e-mail. You understand that any message or information you send to a Sunset Website may be read or intercepted by others. Sunset does not ensure or warrant the security of any information you transmit to us, and you use the Sunset Websites and provide us with your information at your own risk.
Consent to Processing
The Sunset Websites are operated in the United States. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that information we collect will be transferred to and processed in the United States. By using the Sunset Websites, or providing us with any information, you fully understand and unambiguously consent to this transfer, processing and storage of your information in the United States, a jurisdiction in which the privacy laws may not be as comprehensive as those in the country where you reside and/or are a citizen.
California Privacy Notice
Scope of Disclosures
These CA Disclosures describe how we collect, use, disclose, and otherwise process personal information of individual residents of the State of California, either online or offline, within the scope of the California Consumer Privacy Act of 2018 (“CCPA”).
Personal Information Disclosures
When we use the term “personal information” in these CA Disclosures, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.
For the purposes of these CA Disclosures, personal information does not include:
Publicly available information from government records.
De-identified, aggregated or anonymized information that is maintained in a form that is not capable of being associated with or linked to you.
Information excluded from the CCPA’s scope, such as:
Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;
Information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.
Information relating to our job applicants, employees, contractors and other personnel of Six Flags, which is not governed by these CA Disclosures.
Collection and Use of Personal Information
In the last 12 months, we have collected the following categories of personal information:
Category of Personal Information Collected Examples Collected Categories of Sources
Identifiers Name, address, phone number, email address, date of birth, passport or other government identification information, driver’s license information, account information, membership or season pass ID, or other similar identifiers.
Directly from you
Our business partners and affiliates
Third parties you direct to share information with us
California Customer Records (Cal. Civ. Code § 1798.80(e)) Debit card information, credit card information, bank account information or other payment or financial information.
Directly from you
Our business partners and affiliates
Third parties you direct to share information with us
Protected classification characteristics under California or federal law Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).
Directly from you
Commercial information Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Directly from you
Your browser or device
Internet/Network Information Browsing history, search history, information on interaction with website or app, device information, log, and analytics data.
Your browser or device
Geolocation Data Information about your physical location or movement, including your IP address and GPS (e.g. latitude and/or longitude).
Your browser or device
Sensory Information Audio, electronic, visual or similar information, such as pictures and videos of you.
Directly from you
Profession/Employ-ment Information Current or past job history including the business or organization you represent, your title with that business or organization and information relating to your role with the business or organization.
Directly from you
Third parties you direct to share information with us
Inferences Information reflecting preferences, characteristics, behavior, and attitudes, abilities, including information generated from your use of our websites and app reflecting your preferences.
Your browser or device
Information generated or derived from your online browsing and usage activity
Purposes for Collecting Personal Information
We may use or disclose the personal information we collect about you for one or more of the following purposes:
To fulfill or meet the reason you provided the information, such as to create your account, process your transaction or respond to your inquiry.
To communicate with you, including via email, text message, push notification and/or telephone calls.
To operate, maintain, and provide to you the features and functionality of our services.
To market to you, including through email, direct mail, phone or text message.
To personalize your experience and to deliver custom content and product and service offerings relevant to your interests, including targeted offers and ads through our websites, Apps, third party sites, or on other devices you may use.
To improve our products and services and to improve our website.
To recognize you and remember your information when you return to our websites and services.
For testing, training, research, analysis, and product development, including to develop and improve our services.
To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
To evaluate, negotiate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about consumers is among the assets transferred or is otherwise relevant to the evaluation, negotiation or conduct of the transaction.
Disclosure of Personal Information
We disclose your personal information to the following categories of third parties:
Our service providers: We engage a number of third party service providers that perform business or operational services for us or on our behalf, such as website hosting, infrastructure provisioning, IT services, customer service, email delivery services, marketing and advertising services, and other similar services, subject to contractual terms restricting the collection, use and disclosure of your personal information for any other commercial purpose.
Third parties at your request. We share your personal information with third parties with your consent or at your direction.
Businesses as needed to provide services. We may share personal information with third parties you engage with through our services, or as needed to fulfil your request or transaction, including, for example, payment processing services.
Security providers. We may share your personal information with third party security providers, for example, to detect, prevent, or otherwise address actual or suspected fraud, harassment, security or technical issues, violations of any law, rule, regulation or the policies of Six Flags.
Business partners. We may disclose personal information to third parties with whom we partner to provide contests, joint promotional activities or co-branded services, and such disclosure is necessary to fulfil your request or application.
Other third parties. From time to time, we may disclose your personal information to third parties who use this information to market to you, to perform analytics and conduct research, or for other purposes, in accordance with their own privacy policies and terms.
Ad networks and advertising partners. We work with third party ad networks and advertising partners to deliver advertising and personalized content to you on our services, on other sites and services you may use, and across other devices you may use. These parties may collect information directly from your browser or device when you visit our services through cookies or other tracking technologies. This information is used to provide and inform targeted advertising, as well as to provide advertising-related services such as reporting, attribution, analytics and market research;
Analytics providers. We work with third party analytics providers to better understand the demographics of our users and visitors, and to personalize, enhance and improve our services.
Social networks. We may disclose personal information, such as a unique identifier, hashed email address, or information automatically collected through tracking technologies, to social networks for the purpose of displaying personalized advertising and content on those social networks.
Law enforcement and third parties pursuant to legal request. From time to time, we may disclose personal information as reasonably necessary to respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
Third parties in the context of a corporate transaction. We may disclose personal information as reasonably necessary to evaluate, negotiate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Six Flags’ assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Six Flags about consumers is among the assets transferred or is otherwise relevant to the evaluation, negotiation or conduct of the transaction.
In the previous 12 months, we have disclosed the following categories of personal information to third parties for a business purpose:
All of the categories of personal information we collect explained in the table above.
In the previous 12 months, we have sold the following categories of personal information to third parties, subject to your settings and preferences and your Right to Opt Out of Personal Information Sales:
Internet / Network Information
In addition, please see Third Party Tracking and Online Advertising below to learn how third party advertising networks, social media companies and other third party businesses collect and disclose your personal information directly from your browser or device through cookies or tracking technologies when you visit or interact with our websites, use our apps or otherwise engage with us.
Your California Privacy Rights
As a California resident, you may be able to exercise the following rights in relation to the personal information about you that we have collected (subject to certain limitations at law):
Right to Know You have the right to request any or all of the following information relating to your personal information we have collected and used in the last 12 months, upon verification of your identity:
The specific pieces of personal information we have collected about you;
The categories of personal information we have collected about you;
The categories of sources of the personal information;
The categories of personal information that we have disclosed to third parties for a business purpose, and the categories of recipients to whom this information was disclosed;
The categories of personal information we have sold and the categories of third parties to whom the information was sold; and
The business or commercial purposes for collecting or selling the personal information.
Right to Request Deletion
You have the right to request the deletion of personal information we have collected from you, subject to certain exceptions.
Right to Opt Out of Personal Information Sales You have the right to direct us not to sell personal information we have collected about you to third parties now or in the future.
If you are under the age of 16, you have the right to opt in, or to have a parent or guardian opt in on your behalf, to such sales.
Right to Non-Discrimination
You have the right not to receive discriminatory treatment for exercising these rights.
However, please note that if the exercise of these rights limits our ability to process personal information (such as in the case of a deletion request), we may no longer be able to provide you our products and services or engage with you in the same manner.
“Shine the Light”
California residents that have an established business relationship with us have rights to know how their information is disclosed to third parties for their direct marketing purposes under California’s “Shine the Light” law (Civ. Code § 1798.83).
How to Exercise Your California Consumer Rights
To Exercise Your Right to Know or Right to Deletion
To exercise your Right to Know and/or your Right to Deletion, please submit a request by:
Filling out our California Resident Rights Request Form, or
Calling (833) 316-0113.
We will need to verify your identity before processing your request, which may require us to request additional personal information from you. We will only use personal information provided in connection with a Consumer Rights Request to review and comply with the request.
In certain circumstances, we may decline a request to exercise the rights described above, particularly where we are unable to verify your identity. If we are unable to comply with all or a portion of your request, we will explain the reasons for declining to comply with the request.
To Exercise Your Right to Opt Out of Personal Information Sales
Unless you have exercised your Right to Opt Out of Personal Information Sales, we may sell personal information to third parties for monetary or other valuable consideration. The third parties to whom we sell personal information may use such information for their own purposes in accordance with their own privacy statements, which may include reselling this information to additional third parties.
To exercise your Right to Opt Out of Personal Information Sales , you may submit a request by clicking the following link:
Do Not Sell My Personal Information
Third Party Tracking and Online Advertising
We utilize third parties to engage in online advertising. These ad networks, social media companies and other third party businesses collect your personal information directly from your browser or device through cookies or similar tracking technology when you visit or interact with our website, use our apps or otherwise engage with us online. These third parties use your personal information to serve relevant ads on our websites, on other websites or mobile apps, or on other devices you may use, or to personalize content and perform other advertising-related services such as reporting, attribution, analytics and market research. These third party businesses may use such information for their own purposes in accordance with their own privacy statements, which may include reselling this information to additional third parties, including other advertising networks.
Minors Under Age 16
We do not sell the personal information of consumers we know to be less than 16 years of age, unless we receive affirmative authorization (the “Right to Opt In”) from either the minor who is between 13 and 16 years of age, or the parent or guardian of a minor less than 13 years of age. Please contact us at firstname.lastname@example.org with the subject line “Privacy Rights” to inform us if you, or your minor child, are under the age of 16.
California’s “Shine the Light” Law
At the time of this writing, we do not provide your personal information to third parties for their direct marketing purposes, as described in California’s “Shine the Light” law (Civil Code Section §1798.83). To opt-out of having your personal information disclosed to third parties for their direct marketing purposes in the future, please click the Do Not Sell My Personal Information link and provide your contact information to be added to our suppression list.
In certain circumstances, you are permitted to use an authorized agent to submit requests on your behalf where (i) you provide sufficient evidence to show that the requestor is an authorized agent with written permission to act on your behalf and (ii) you successfully verify your own identity with us.
Updates to These CA Disclosures
We will update these CA Disclosures from time to time. When we make changes to these CA Disclosures, we will change the “Last Updated” date at the beginning of these CA Disclosures. All changes shall be effective from the date of publication unless otherwise provided.
In the previous 12 months I’m not aware of us selling any personal information to third parties – unless you want to count information we’ve transmitted to partners via sweepstakes when the guest specifically opts in to have their information transmitted to those partners (for example, we would only provide Takis with the guest’s email address if they checked a box saying they wanted us to provide Takis with that information).