South Korean streetwear brand MLB has opened its first bricks-and-mortar store in Cambodia, under a partnership with Vietnamese distributor Maison Retail Management International (MRMI).
The store is located in downtown Phnom Penh at Aeon Mall Mean Chey, and features a modern design with street characteristics, as well as a black, white, gold, and red colour palate.
The store offers a range of clothing and accessories including sweaters, t-shirts, sneakers and bags.
Major League Baseball, or MLB, is the world’s oldest professional sports league. In 1997, the South Korean clothing shop F&F got the official MLB license and opened the first MLB store.
The brand presently runs 280 locations in South Korea and in different Asian countries, including Vietnam, Thailand, and Hong Kong.
Nerdy, a South Korean streetwear brand, was also first introduced to the Vietnam market earlier this month by Maison Retail Management International (MRMI).
MLB, the modern contemporary fashion brand with a 150-year-heritage of Major League Baseball and modern fashion sense, established by the Korean leading fashion company F&F. One MLB cap is sold every 10 seconds. Insideretailasia.com
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