Super Bowl week has officially arrived — and Pro Merch is right in the middle of one of the most anticipated championship rematches of the modern NFL era.
The New England Patriots and the Seattle Seahawks are set to collide again on the sport’s biggest stage in Super Bowl LX.
The game kicks off Sunday, February 8, 2026, live from Levi’s Stadium in Santa Clara, California.
And with a championship rematch finally back on the schedule, fan demand for authentic team apparel, hats, hoodies, and collectibles has surged all week — making this one of the busiest Super Bowl build-ups ever for Pro Merch.
A championship rematch more than a decade in the making
This matchup carries serious historical weight.
The Patriots and Seahawks last met on football’s biggest stage in
Super Bowl XLIX — a game that remains one of the most replayed, debated, and analyzed Super Bowls in league history.
Now, more than a decade later, both franchises return to the title game with new leadership, new quarterbacks, and a new generation of fans ready to represent their teams.
New England Patriots: a new era, a new Super Bowl run
The Patriots enter Super Bowl LX with a 14–3 record and their first championship appearance since 2019.
The turnaround is being driven by first-year head coach Mike Vrabel, whose physical, defense-first identity has quickly reshaped the roster.
At the center of the offense is breakout second-year quarterback Drake Maye, who has rapidly become one of the most discussed young passers in the league.
For longtime Patriots fans — and a new generation discovering this version of the franchise — Super Bowl LX represents the official arrival of a fresh chapter in New England football.
Shop New England Patriots Super Bowl gear at Pro Merch
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If you’re gearing up for the big game, Pro Merch has a full collection of Patriots apparel and accessories ready for Super Bowl week — including hoodies, tees, hats, and fan essentials designed for game day and beyond.
➡️ Shop official New England Patriots gear at Pro Merch:
https://pro-merch.com/product-category/nfl/new-england-patriots/
From bold statement pieces to everyday fanwear, this collection is built for Patriots supporters who want to represent the new era — not just the past.
Seattle Seahawks: a revival season fueled by a resurgent quarterback
Seattle arrives at Super Bowl LX with an equally impressive 14–3 record — and one of the league’s most compelling comeback stories.
Veteran quarterback
Sam Darnold has revitalized his career in Seattle, leading a retooled Seahawks offense that blends tempo, balance, and explosive downfield plays.
This run marks Seattle’s best overall season since 2013 and re-establishes the Seahawks as a true championship standard-bearer in the NFC.
For the Pacific Northwest fanbase, this Super Bowl appearance isn’t just about returning to the spotlight — it’s about proving the franchise is built to contend again for years to come.
Shop Seattle Seahawks Super Bowl gear at Pro Merch
Pro Merch has Seahawks fans fully covered for championship week with a wide range of officially inspired team apparel and accessories.
➡️ Shop Seattle Seahawks gear at Pro Merch: https://pro-merch.com/product-category/nfl/seattle-seahawks/
Whether you’re watching from home, heading to a Super Bowl party, or planning for future seasons, this collection delivers modern Seahawks style built for real fans.
Super Bowl week takes over the Bay Area
Beyond the game itself, the San Francisco Bay Area has become the epicenter of NFL celebration throughout the week.
One of the main fan hubs is the Super Bowl Experience at
Moscone Center, where fans can take part in interactive games, meet NFL personalities, and explore hands-on exhibits through Saturday.
The league’s annual awards ceremony, NFL Honors, takes place Thursday night and will be hosted by
Jon Hamm — unveiling the season’s biggest individual honors and the newest Pro Football Hall of Fame class.
Live music has also become a major part of the Super Bowl LX experience, with performances throughout the week from:
- The Killers
- Sting
- The Chainsmokers
- Ludacris
at venues including the Palace of Fine Arts and Cow Palace.
Game day entertainment brings star power to Super Bowl LX
Sunday’s on-field celebration begins with an opening performance by Bay Area legends
Green Day, honoring six decades of Super Bowl history.
The national anthem will be performed by
Charlie Puth, with additional pre-game performances by:
- Brandi Carlile
- Coco Jones
At halftime, global superstar
Bad Bunny will headline the Apple Music Super Bowl LX Halftime Show — a historic moment as the first artist expected to perform an entire halftime set in Spanish.
Betting outlook heading into kickoff
As of February 3, sportsbooks including
DraftKings and
BetMGM have installed Seattle as the early favorite.
Current lines:
- Spread: Seahawks –4.5
- Over/Under: 45.5 points
- Moneyline: Seahawks –225 / Patriots +190
Why Pro Merch is the go-to destination for Super Bowl LX fans
Super Bowl rematches don’t come around often — especially between two franchises with global fanbases and championship pedigrees.
That’s why Pro Merch is seeing unprecedented demand this week for both Patriots and Seahawks apparel.
Whether you’re backing the new-look Patriots under Mike Vrabel and Drake Maye, or riding with Seattle’s revival led by Sam Darnold, Pro Merch offers one of the most complete collections available for both teams.
➡️ New England Patriots gear: https://pro-merch.com/product-category/nfl/new-england-patriots/
➡️ Seattle Seahawks gear: https://pro-merch.com/product-category/nfl/seattle-seahawks/
Final word from Pro Merch
Super Bowl LX isn’t just another championship game — it’s a long-awaited rematch, a generational handoff at quarterback for both teams, and a moment that will define the next era of Patriots and Seahawks football.
However you’re watching on February 8, make sure you’re representing your team the right way.
This is your Pro Merch Report — your Super Bowl starts with what you wear.
