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Pro Merch Report: Seattle Seahawks Crowned Super Bowl LX Champions — Record Viewership, Historic Halftime Show, and a Million-Fan Victory Parade

The Seattle Seahawks have officially reclaimed their place on top of the NFL world.

On Sunday, February 8, 2026, Seattle captured the Super Bowl LX title with a commanding 29–13 win over the New England Patriots at Levi’s Stadium in Santa Clara.

For fans ready to lock in this championship moment with officially inspired fanwear, the full Seahawks Super Bowl collection is available now at
Shop the Pro Merch Super Bowl Champions Collection.

This marks the second Lombardi Trophy in franchise history—and it was built on discipline, pressure, and complete control, not flash.


A defensive clinic — and a runaway Super Bowl MVP

Seattle’s defense authored one of the most stifling championship performances in recent Super Bowl history:

  • Six total sacks
  • Three forced turnovers
  • Relentless pressure that disrupted timing and erased the Patriots’ rhythm from the opening drive

The offensive engine of the night, however, was Kenneth Walker III, who earned Super Bowl MVP honors after powering through the Patriots’ front for 135 rushing yards and adding two receptions. His balance, burst, and field awareness repeatedly flipped momentum and allowed Seattle to dictate game tempo.

Special teams delivered their own piece of Super Bowl history. Kicker Jason Myers converted five field goals, setting a new all-time Super Bowl record for makes in a single championship game.

For collectors and fans who want to commemorate this historic performance, championship apparel and limited-run designs are now live at
Pro Merch’s Seahawks Super Bowl LX Champions Shop.


A Super Bowl broadcast for the history books

The scale of Seattle’s championship resonated far beyond the stadium.

The game averaged 124.9 million viewers on NBC, making Super Bowl LX the second-most watched broadcast in U.S. television history, trailing only last season’s record-setting game.

For Pro Merch, that level of national exposure translates directly into one of the most powerful moments of the sports-merchandise calendar—when fans across the country rush to capture a championship they just witnessed live.

You can secure commemorative Seahawks Super Bowl gear right now through
Pro Merch’s official Super Bowl champions collection.


Halftime history: Bad Bunny delivers a global moment

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The Apple Music Halftime Show became a cultural landmark, headlined by Bad Bunny, who made history as the first Latin male artist to headline the Super Bowl stage.

The performance evolved into a true global crossover event with surprise appearances from:

  • Lady Gaga, delivering a striking salsa-inspired rendition of Die With a Smile
  • Ricky Martin, igniting the stadium with Lo Que Le Pasó a Hawaii

The night’s most talked-about moment arrived mid-set, when a pastor officiated a legal wedding at midfield, live during the broadcast—an unprecedented blend of music, spectacle, and real-life storytelling.

Bad Bunny closed beneath a massive visual display of flags from across the Americas, leaving the stadium with a message that resonated well beyond football:

“The only thing stronger than hate is love.”


Seattle comes home: one million fans take over downtown

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Three days later, the celebration shifted from California to the Pacific Northwest.

On Wednesday, February 11, 2026, an estimated one million fans packed the streets of Seattle for a championship parade honoring the Seahawks’ Super Bowl LX victory.

The two-mile route launched near Lumen Field at Fourth Avenue and Washington Street and concluded near Seattle Center.

Despite brisk 52-degree conditions, fans lined the streets as early as 2:00 a.m., climbing rooftops and trees just to catch a glimpse of the Lombardi Trophy.

Among the day’s defining scenes:

  • MVP Kenneth Walker III stepping off the route to sign autographs
  • Quarterback Sam Darnold and tight end AJ Barner greeting fans from open-air buses
  • Safety Julian Love and head coach Mike Macdonald lifting the Lombardi Trophy together above a roaring downtown crowd

Parade-inspired and championship-edition fanwear is available now through
Pro Merch’s Seattle Seahawks Super Bowl Champions Shop.


Inside the pre-parade trophy celebration at Lumen Field

Before the buses ever rolled, thousands of ticketed fans gathered inside Lumen Field for a morning trophy celebration.

Linebacker Ernest Jones IV delivered a fiery, emotionally charged, and uncensored address defending the team against critics—a moment that quickly exploded across social platforms.

General manager John Schneider followed with a heartfelt dedication to the organization’s “angels,” including late owner Paul Allen, whose influence remains deeply embedded in the franchise’s culture.


How Seattle handled a championship-scale crowd

Behind the scenes, the city’s infrastructure played a major role in keeping the celebration safe and moving:

  • Sound Transit ran expanded light-rail service, with trains arriving every six minutes
  • Downtown bus routes were temporarily rerouted to preserve pedestrian flow
  • Starbucks locations along the route distributed special “World Champions” rally cards to fans

Seattle Public Schools remained open for the day, and officials confirmed parade attendance would not qualify as an excused absence—underscoring how the city balanced civic pride with everyday operations.


Pro Merch’s take: a championship that reshapes Seahawks history

From a suffocating defensive performance and a record-setting special-teams night to a globally resonant halftime show and a parade that transformed downtown Seattle into a sea of blue and green, Super Bowl LX now stands as one of the defining chapters in Seahawks history.

For fans, collectors, and lifelong members of the 12s community, this is the moment to preserve.

Explore officially inspired Seattle Seahawks Super Bowl LX championship apparel, parade-themed designs, and premium fanwear now at
Pro Merch — Seattle Seahawks Super Bowl LX Champions Collection—and celebrate a season that delivered everything Seattle believed in, and more.

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